| Publication Designs |
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| Please fill up the form below and we will submit a proposal for your project. Alternatively, you can send email to contact@optionm.net with the project requirements. |
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| Option Matrix Design Philosophy |
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| In order to provide both time and cost savings, Option Matrix has taken rapid deployment to the next level. From our people and processes to our straightforward style, everything we do is focused on providing creative ideas and practical options in short timeframes.Through over 80 website projects, we have turned the idea of efficiently building and maintaining a successful website into a reality for our clients.Our clients' often comment on how swiftly we guide them through every step of the planning process without compromising attention to detail. This is accomplished by tailoring our proven planning processes to their needs. |
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| Click here to submit your project requirements to Option Matrix, India. |
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| Overview |
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| A typical planning process might include: |
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| Needs Assessment |
| Requirements Specification |
| Competitive Research |
| Project Plan & Timeline Development |
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| Concurrent vs. Consecutive - Option Matrix incorporates methodologies that maximize our ability to perform tasks concurrently that many others are only able to perform consecutively. This applies to all phases of implementation: |
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| Design |
| Development |
| Deployment |
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| Making the complex simple - Option Matrix is known for turning the complexities of Web development into straightforward tasks, processes and procedures that can readily be shared with our clients. This not only facilitates rapid deployment but also: |
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| Prioritization |
| Communication |
| Collaboration |
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| Small, fast-acting, creative thinking teams are another hallmark of Option Matrix methodologies. Often we assign a team of only two to five Web professionals to a project. Our clients have seen time and time again that Option Matrix process combined with a small team, hand-picked for their project, can produce greater results with less time and costs than sizably larger teams. What makes our team effective: |
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| Skill & Talent |
| Training |
| Experience |
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| Measurable results are as important for the implementation process as they are for the site itself. We measure our performance based on: |
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| Features Delivered |
| Value Delivered |
| Time Saved |
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| The time frame for site implementation typically ranges from a few weeks to several months. |
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| Click here to submit your project requirements to Option Matrix, India. |
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| Definition |
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| At Option Matrix, when we say Design, we mean Website Design and not just Graphic Design. What is the difference you might ask; well a website is much more than meets the eye. What you see are just the graphics. True website design has to take into account all of the following: |
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| Attractive Graphics - A website should be pleasant to look at. |
| Usability - If a website isn't intuitive to it's intended audience, it is useless. |
| Maintainability - Unlike a brochure, websites change with time. Therefore it is imperative to build a website that is flexible and easy to maintain. |
| Easy to find - For most websites, search engines serve as the primary gateway. For this purpose, your website must be designed such that it's pages can be accessed and indexed by search engines. |
| Quality Content - Unlike traditional advertising, the web is a two way communication channel because on the web, your audience "chooses" to come to your website. Your visitor (usually) has a distinct purpose for visiting your web page. You need to have quality content that is easily understandable and to the point. |
| Technical Issues - Websites should be quick to download, standards compliant and compatible with multiple browsers. |
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| Website Analysis |
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| Website Analysis |
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| Analyze your existing website (if present). |
| Analyze your competitors' websites. |
| Identify your target audience. |
| Define goals for your website. |
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| Website Design |
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| Devise an Information Architecture for your website. |
| Generate a skeleton (wire frame) website to define your website's structure. |
| Create visually appealing and practical designs of your home page and other prominent pages. |
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| Website Development |
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| Develop your website inline with well known and established accessibility norms |
| Develop your website as per W3C standards to make your website maintainable and efficient. |
| Thoroughly test your website on widely used web browsers and other devices as required. |
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| Click here to submit your project requirements to Option Matrix, India. |
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| Search Engine Optimization (SEO) and website maintenance |
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| Measure and monitor the effectiveness of your website on an ongoing basis. |
| Provide detailed and ongoing traffic analysis and reports to gauge user behavior on your website. |
| Content changes and updates. |
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| WebSites and Search Engines |
| Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. |
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| As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spam dexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices. |
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| The initialism "SEO" can also refer to "search Engine Optimizers" or "Search Engine Optimization", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. |
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| White hat versus black hat |
| SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. |
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| An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. |
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| White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. |
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| Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. |
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| Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. |
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| Click here to submit your project requirements to Option Matrix, India. |
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